Marc and Daniel Granditer are embarking on a new venture, Casa Childrenswear, at Bluewater.
- Base Childrenswear was acquired and later put into administration by Frasers Group.
- Casa Childrenswear aims to capture opportunities in the shifting kidswear market.
- The new store focuses on a mix of luxury and affordable premium brands.
- Bluewater, a key location with a positive reception, was chosen for its strategic importance.
Marc and Daniel Granditer have taken a significant step by launching Casa Childrenswear at Bluewater, setting the stage for a new chapter following the administration of their former business, Base Childrenswear, by Frasers Group. This shift marks their ambition to capitalise on evolving opportunities within the children’s clothing market.
Base Childrenswear, originally part of a £47.5 million purchase by Frasers Group in 2022, faced closure and rebranding challenges earlier this year. The Granditers saw this as a chance for a fresh start, positioning Casa Childrenswear to fill gaps left by specialist retailers like Base and others.
Casa Childrenswear distinguishes itself by offering a range of both luxury and more accessible premium brands. Classic names such as Moncler and Burberry are part of their offering alongside brands like Tommy Hilfiger and Ralph Lauren. The new store also incorporates Spanish brands and premium toys like Jellycat, providing a comprehensive children’s retail experience.
Bluewater was strategically selected for the new store, leveraging its reputation as a prime retail destination in the UK. According to the Granditers, customer response has been overwhelmingly positive, with consumers appreciating the tangible retail experience that physical stores offer over online shopping.
Looking ahead, the Granditers plan to expand Casa Childrenswear’s physical presence while cautiously building their online sales. They wish to engage with landlords who can support their new retail initiative and intend to enhance their brand line-up by introducing more premium labels in upcoming seasons.
Casa Childrenswear represents a strategic re-entry into the market, poised to leverage new opportunities in the children’s fashion industry.
