Gymshark, a popular UK activewear brand, has appointed Sian Keane as its new chief people officer.
- Keane previously held various senior roles at Farfetch, bringing over a decade of experience.
- Her role will include enhancing Gymshark’s people strategy by focusing on talent management.
- Keane’s appointment is part of broader executive changes at Gymshark, including recent key hires from Adidas and Abercrombie & Fitch.
- CEO Ben Francis emphasises the importance of top talent to Gymshark’s long-term vision.
Gymshark, the renowned UK activewear brand, has announced the appointment of Sian Keane as its new chief people officer. Keane transitions to Gymshark after an impressive tenure at luxury e-tailer Farfetch, where she was pivotal in various leadership roles, including chief people officer, executive vice-president of people, and global talent director. This appointment is crucial for Gymshark’s ambition of further advancing its strategic goals, particularly in talent management.
Keane’s extensive background in human resources and talent management spans over a decade, making her a significant asset to Gymshark. Her career at Farfetch, beginning in 2014, was marked by her responsibility for overseeing global talent and people strategies. As a founding member of the education and community partnerships committee at the Fashion Minority Alliance, she also played a vital role in promoting diversity and inclusion within the industry.
In her new capacity at Gymshark, Keane will focus on attracting, developing, and retaining top talent. Her approach aligns with Gymshark’s broader strategic imperatives of growth and innovation. Ben Francis, the CEO and founder of Gymshark, expressed confidence in Keane’s ability to lead the company towards achieving its long-term vision. He remarked, “It’s no secret that I want Gymshark to become a brand that outlives us all. To achieve this, we need the very best people driving us forward and sharing this ambition.”
Keane’s appointment is a part of notable changes within Gymshark’s executive team. Earlier this year, the company made strategic additions by bringing on former Adidas global vice-president Hannah Mercer and former Abercrombie & Fitch senior vice-president Kim Dolder. These appointments reflect Gymshark’s commitment to reinforcing its leadership team as it navigates new opportunities and challenges in the market.
The strategic appointment of Sian Keane as chief people officer reflects Gymshark’s commitment to strengthening its leadership capabilities.
