Gymshark is opening a pop-up hair salon in Shoreditch, London, for Black History Month.
- The salon, Twists ‘n’ Sets, aims to bridge the gap between textured hair care and fitness.
- Attendees can book one-on-one appointments with hair professionals during the three-day event.
- Hair products for all hair types will be available, along with Gymshark’s popular fitness accessories.
- The initiative seeks to address hair-related barriers faced by many Black women in fitness.
Gymshark, known for its fitness apparel, is launching a new pop-up salon called Twists ‘n’ Sets in Shoreditch, London, as part of Black History Month celebrations. The salon will operate from 25-27 October and is designed to serve as an inclusive space that combines hair care with fitness.
Twists ‘n’ Sets provides an opportunity for attendees to engage in one-on-one hair appointments with a trichologist, alongside express hair styling services. Available products will cater to various hair types, showcasing a range of brands aiming to support diverse hair-care needs.
This initiative aligns with Gymshark’s commitment to breaking down barriers to fitness, especially for those with textured hair. Research has indicated that 45% of Black women avoid the gym due to concerns about hair maintenance. Gymshark aims to alleviate these concerns, providing practical solutions through the pop-up salon and accompanying products.
The launch features the return of the popular Diffuse Sweat Headband, which had previously sold out quickly. This product line has been expanded with new styles and colours, integrating feedback from the community to better serve their needs.
All appointments at the salon have been booked, although walk-in shopping remains an option for those interested in exploring hair products and accessories. Gymshark’s approach highlights a proactive engagement with community feedback, demonstrating their dedication to breaking barriers and enhancing the gym experience for individuals with textured hair.
The launch of Twists ‘n’ Sets by Gymshark epitomises their dedication to inclusivity and practical solutions for fitness enthusiasts.
