UK-based Gymshark is expanding its presence internationally with a new Dubai store.
- The store will be located in the renowned Dubai Mall, opening by the end of 2024.
- This expansion follows successful launches in London and at Westfield Stratford City.
- Partnering with Al Tayer Insignia, Gymshark will enhance its Middle Eastern reach.
- Dubai’s fitness-friendly culture makes it an ideal location for this new venture.
Gymshark, a prominent UK activewear brand, is set to open its first permanent store outside the United Kingdom. The new branch will be situated at Dubai Mall, one of the world’s largest shopping centres, by the end of 2024. This move marks a significant expansion for Gymshark following the successful openings of its flagship store on London’s Regent Street in October 2022 and another location at Westfield Stratford City earlier this year.
The Dubai Mall, which hosts over 54 million shoppers annually, provides a strategic location for engaging with a diverse consumer base interested in fitness and fashion. Additionally, the Mall’s prominence is expected to bolster Gymshark’s brand visibility on an international scale.
Ahead of the store’s opening, Gymshark has already established a strong digital presence in the Middle East, launching a localised e-commerce website and application that offer faster shipping options, including same-day delivery, and exclusive limited-edition products. This digital-first approach has already seen positive reactions from Middle Eastern consumers.
Gymshark’s expansion into the region is backed by a strategic partnership with Al Tayer Insignia, renowned for its expertise and influence in the Middle Eastern retail market. This collaboration is expected to provide Gymshark with the necessary guidance and resources to successfully enter and thrive in the local market.
Ben Francis, Gymshark’s Founder and CEO, expressed excitement about the new venture, highlighting the advantageous offer to set up in a globally recognised shopping destination such as Dubai Mall. Dee Sarai, CEO of Al Tayer Insignia, also voiced confidence in this partnership, citing Dubai Mall as an iconic location well-suited for Gymshark’s first physical store outside the UK.
Gymshark’s strategic steps towards international expansion position the brand for significant growth in the Middle Eastern market.
