Halfords, the UK’s leading cycling retailer, is significantly expanding its premium cycle range.
- The premium bicycle segment is experiencing rapid growth within the cycling industry.
- Halfords plans to enhance its offerings of high-end bicycles priced over £1,000.
- The premium electric bike range will see a 300% increase with models over £1,500.
- Strategies include free in-store services and interest-free payment plans.
Halfords, the largest cycling retailer in the UK, is making a strategic move to strengthen its presence in the premium bicycle market, which is currently one of the industry’s fastest-growing segments. This expansion marks a pivotal shift as the company aims to more than double its offerings in the high-end category.
The company is set to increase its range of premium bicycles, particularly those priced above £1,000, by 60%. In addition to traditional bikes, Halfords is expanding its premium electric bicycle segment significantly, planning a 300% growth in models priced over £1,500. Key models in this rollout include the full-carbon Boardman and the Voodoo Canzo Pro, both noted for their advanced design and performance.
Earlier in the year, Halfords reported a decline in profits, attributing this to challenging market conditions. In response, the company is taking a bold step towards making high-end bikes more accessible to consumers. Plans are set to release even more premium models in 2025, illustrating a robust commitment to this sector.
To enhance accessibility and consumer appeal, Halfords is offering complimentary in-store bicycle assembly, safety inspections, and interest-free financing options. This approach underscores their intent to make premium cycling more attainable and attractive for a broader audience.
According to Katie Begley, the head of cycling at Halfords, “The new range of bikes from Halfords is a clear statement of intent to the premium cycling market. It’s one of the fastest growing sectors but one which was underrepresented at Halfords. But now that is changing and significantly so.”
Halfords is poised to make a significant impact on the premium cycling market with its expansive new offerings and strategic initiatives.
