Haribo is opening its first UK store outside an outlet at Bluewater, Kent.
- The new store marks Haribo’s 11th location in the UK.
- The launch comes after successful brand activations like the Hide N Seekers event.
- Rebecca Fox expresses excitement for their unique retail experience in Kent.
- Bluewater’s management anticipates the store will enhance the shopping experience.
Haribo is preparing to launch its inaugural UK retail store located outside of the traditional outlet setting at Bluewater Shopping Centre in Kent. This marks an expansion of their presence in the region, introducing a unique retail environment for confectionery enthusiasts.
The forthcoming store will be Haribo’s 11th in the UK, reflecting a strategic move to broaden the brand’s accessibility beyond outlet confines. Scheduled for early 2025, this store promises a novel shopping experience, inviting visitors to engage with Haribo’s playful brand ethos.
Recent brand initiatives, such as the Hide N Seekers activation, where Haribo unveiled the UK’s largest ball pit filled with prizes, set the stage for this expansion. Such events have successfully fostered brand engagement and delight among participants.
Rebecca Fox, Haribo’s UK head of retail, expressed her enthusiasm, stating, “We’re thrilled to bring more childlike happiness to Kent with our Bluewater store.” Her emphasis on investing in retail experiences underscores Haribo’s commitment to enhancing its market presence across the UK.
James Waugh, director at Bluewater, conveyed confidence in the unique, experiential shopping Haribo aims to provide, which is expected to distinguish the centre’s overall shopping landscape.
Haribo’s new store at Bluewater is set to delight shoppers with its engaging atmosphere and extensive offerings.
