Harrods has introduced a revamped ecommerce platform, demonstrating its commitment to enhancing digital experiences.
- The luxury department store collaborated with Scayle to refine the online shopping journey.
- Key updates include new landing pages, a headless front end, and improved system integration.
- A forthcoming mobile app update is planned to complement the website overhaul.
- These changes aim to provide a premium shopping experience on a global scale.
Harrods has recently launched a refreshed ecommerce platform as part of its significant digital transformation. The renowned luxury retailer has partnered with ecommerce specialist Scayle to elevate the online purchasing experience, ensuring that customers enjoy a seamless journey from start to finish.
The newly redesigned website features updated landing pages and a headless front end, designed to streamline the user experience. Additionally, it integrates a comprehensive enterprise resource planning (ERP) system along with other third-party systems, enhancing operational efficiency.
Harrods has adopted Scayle’s advanced solutions for product information management, shop management, and order management. This strategic approach enables intuitive management across multiple categories, catering to a global audience with greater ease and precision.
Further expanding its digital capabilities, Harrods plans to release an upgraded mobile app in the coming months. This move is expected to synchronise with the website enhancements, further reinforcing the brand’s commitment to offering premium, user-friendly digital services.
Caitlin Innes, Harrods’ Chief Digital and Customer Officer, emphasised, “Harrods is committed to delivering best-in-class and engaging customer experiences, and this means choosing partners that are equally committed to innovation.” She highlighted the smooth and swift migration to the new platform as a key achievement in this project.
Harrods’ digital overhaul, highlighted by its new website launch, underscores its focus on innovation and enhanced customer experiences.
