H&M is set to re-release iconic designer collections to mark two decades of collaborative projects.
- The initiative will revisit popular collections with brands such as Marni, Moschino, and Versace.
- H&M’s first designer collaboration was with Karl Lagerfeld in 2004, paving the way for future partnerships.
- The re-release is part of H&M’s commitment to circular fashion, facilitated through partnerships with Sellpy and vintage retailers.
- A series of drops will occur across global cities, inaugurating at the Paris Lafayette store.
H&M is revisiting its celebrated designer collaborations to commemorate the 20th anniversary of these influential partnerships. This initiative aims to bring back some of the most memorable collections that the brand has launched over the years. It underscores H&M’s ongoing dedication to sustainable and circular fashion practices.
Originally pioneering high-street and high-end fashion mergers, H&M first collaborated with Karl Lagerfeld, then Chanel’s creative director, in 2004. This groundbreaking partnership made luxury fashion more accessible to the general public, setting a trend for future collaborations between mainstream retailers and luxury designers.
The upcoming re-release will feature items from H&M’s acclaimed collections, including works by Marni, Moschino, Versace, Comme des Garçons, Vera Wang, Balmain, and Stella McCartney. These collections will be available through H&M’s pre-loved initiative, a project supported by partnerships with the online marketplace Sellpy and various vintage retailers worldwide.
The release strategy involves a staggered series of product drops, beginning at the Paris Lafayette store on 24 October. Subsequent releases will occur in major cities such as London, Milan, New York, Barcelona, Stockholm, concluding in Berlin on 30 October. A dedicated online launch is scheduled for 31 October, broadening access to these coveted collections.
Jörgen Andersson, H&M’s creative director, expressed the project’s aim to reconnect fashion lovers with these collections and introduce iconic fashion moments to new audiences. Creative advisor Ann-Sofie Johansson emphasised the ethos of making quality and creativity accessible to all consumers, aligning with H&M’s founding principles.
H&M’s re-release of iconic collections highlights a commitment to both fashion innovation and sustainability on a global scale.
