H&M recently launched a pioneering store at Westfield Stratford City, marking a first in the UK.
- The store features advanced omni-channel services to enhance customer experience.
- Interactive fitting rooms with digital screens offer personalised styling and seamless service.
- Customers benefit from mobile and self-service checkout technology.
- The store reflects H&M’s commitment to innovation and customer satisfaction in shopping.
H&M has introduced a revolutionary store concept at Westfield Stratford City, London, representing a first for the UK. The 5046 square metre space underwent comprehensive renovations to showcase H&M’s innovative approach in retail. The redesign focuses heavily on digital integration, aiming to deliver an enhanced shopping experience for all visitors.
The new store offers advanced omni-channel services that are designed to streamline customer interactions. Among the standout features are interactive fitting rooms equipped with screens that recognise merchandise, offering personalised styling suggestions tailored to each garment. These screens allow customers to request different sizes and colours, as well as recommended items, directly to the fitting room, or facilitate orders via H&M’s website.
Further enhancing the shopping experience, the store utilises cutting-edge technology for mobile and self-service checkouts. This allows customers to enjoy a seamless and efficient shopping process anywhere within the store.
Klas Degeryd, H&M’s head of expansion in the UK and Ireland, commented on the store’s design, noting that it embodies H&M’s investment in and commitment to its London customers. He described the space as a celebration of shopping joy through its exceptional design and interactive features, highlighting London’s status as a hub of fashion and creativity.
Camilla Henriksson, head of brand experience, also highlighted the comprehensive reimagining of the store. She pointed out the focus on fashion-forward collections and personal service, emphasising that innovative technology solutions enable a modern, seamless shopping experience.
H&M’s new store at Westfield Stratford City exemplifies the brand’s dedication to merging innovation with customer-centric design, setting a new standard in the UK retail sector.
