Holland & Barrett is set to expand its presence in travel hubs across the UK, driven by the success of existing stores. The retailer has adapted new formats to increase accessibility. Currently, Holland & Barrett operates five travel locations, with further expansion planned. A trial of a new kiosk is ongoing in Dublin’s Jervis Centre. Strategic partnerships enhance the company’s footprint in retail.
Holland & Barrett is aiming to enhance its presence in UK travel hubs, following the positive performance of its existing stores in these locations. The company’s strategy involves experimenting with new retail formats, specifically designed for high-footfall areas such as stations.
At present, Holland & Barrett categorises five of its outlets as travel stores. These locations have demonstrated significant success, particularly in London, where the London Bridge store has achieved remarkable cut-through. Nick Gerrard, the company’s property and format director, sees travel hubs as a critical opportunity, noting the abundance of potential locations if the right offers are put in place.
The retailer is also trialling a new kiosk format at Dublin’s Jervis Centre, indicating its commitment to exploring innovative retail solutions. This move is part of a broader strategy to test various formats that cater to diverse customer needs efficiently.
In addition to its travel-focused efforts, Holland & Barrett has been expanding its shop-in-shop formats over the past year. Noteworthy is the partnership with high street giant Next, leading to the establishment of Holland & Barrett sections within three Next stores. This approach allows the brand to tap into Next’s vast customer base, enhancing its market reach.
Overall, these initiatives reflect Holland & Barrett’s proactive approach towards expanding its market presence, particularly in dynamic and bustling environments like travel hubs.
Holland & Barrett’s strategic expansion in travel hubs highlights its commitment to growth through innovation and strategic partnerships.
