Iceland has announced a partnership with Deliveroo to enhance grocery delivery services.
- Over 3,000 Iceland products, including essentials and frozen goods, are now available on Deliveroo.
- The collaboration commenced in 53 stores with plans to expand to more than 800 outlets by October’s end.
- Iceland’s director highlights significant growth and customer convenience as key drivers of this initiative.
- Deliveroo vice president emphasises the increasing demand for rapid and convenient grocery delivery.
Iceland, the renowned frozen food retailer, has partnered with Deliveroo to enhance its grocery delivery offerings across the UK. The collaboration aims to provide customers with swift access to over 3,000 of Iceland’s fresh and frozen products, ensuring convenience and efficiency.
The partnership launched with services active in 53 stores and is set to expand to over 800 Iceland and The Food Warehouse locations by the end of October. This strategic move is designed to cater to the growing consumer demand for rapid grocery delivery services.
Justin Addison, Iceland’s international and partnerships director, expressed enthusiasm for the deal, stating, “We’re dedicated to making sure our customers can enjoy our innovative, value-driven range of products, no matter where they are.” He further mentioned the past year’s growth for Iceland and The Food Warehouse as a catalyst for this partnership.
Suzy McClintock, Deliveroo’s vice president of new verticals, echoed these sentiments. She stated, “We’re delighted to announce our partnership with Iceland, bringing thousands of fantastic products to customers across the UK in as little as 25 minutes.” This insight underlines Deliveroo’s focus on meeting the rising demand for convenient grocery solutions.
This collaboration comes shortly after Morrisons expanded its engagement with Deliveroo, including services in 500 Daily convenience stores and 390 supermarkets. This trend among retailers highlights the shifting landscape towards rapid delivery options in the grocery sector.
The Iceland and Deliveroo partnership marks a significant shift towards rapid grocery delivery, fulfilling the growing consumer demand for convenience and speed.
