Iceland and The Food Warehouse have rolled out 800 new products, enhancing their offerings with various categories.
- The new additions include frozen food items, confectionery, and seasonal products available in-store and online.
- Jamie Oliver’s new frozen meals feature in the expansion, alongside Iceland’s Piccolino range, which now includes 14 new lines.
- Iceland’s Blue Dragon range sees five new additions, including Tempura Prawns and Teriyaki Beef Noodles.
- Paul Dhaliwal, Iceland’s chief commercial officer, emphasises customer feedback as key to this innovative push.
Iceland, in cooperation with The Food Warehouse, has introduced a substantial expansion to their product line with the addition of 800 new items. This strategic move aims to offer customers a broader selection of frozen food, confectionery, and a variety of seasonal merchandise, ensuring both in-store and online availability.
Among the noteworthy introductions is the new range by Jamie Oliver, a recognised figure in culinary innovation. This range includes a variety of frozen food dishes designed to appeal to both convenience and culinary enthusiasts.
In addition to Jamie Oliver’s offerings, Iceland has expanded their Piccolino range by launching 14 new product lines. These include diverse selections like Bolognese Bites, Calzone Meat Feasts, and Chilli Prawn Linguine, catering to a variety of taste preferences.
The Blue Dragon range has also undergone significant enhancement with five newly launched products. Consumers can now enjoy Tempura Prawns, Teriyaki Beef Noodles, Katsu Chicken, and Salt and Pepper Sweet Chilli Chicken Pizza, broadening the scope of Asian-inspired cuisine available.
Paul Dhaliwal, the chief commercial officer, highlighted the company’s commitment to integrating consumer feedback into their offerings. Dhaliwal expressed enthusiasm about the new array of products, stating that the goal is to continually provide shoppers with innovative, delicious choices from top brands.
Iceland’s latest product diversification underscores its commitment to meeting customer demands with innovative offerings.
