Iceland reinstates its presence in Ireland by opening two new concessions in Dublin’s Dunnes Stores.
- These openings signify a strategic partnership aimed at enhancing customer value and product variety in the region.
- More than 200 lines, including exclusive brands, will be accessible to Dunnes’ shoppers.
- The announcement was made via LinkedIn, highlighting Iceland’s commitment to quality and affordability.
- The move follows Iceland’s similar expansion strategy with The Range last year.
Iceland has made a notable return to the Irish market by launching two new concessions within Dunnes Stores, located at Point Village and The Square Tallaght in Dublin. This strategic partnership involves offering over 200 lines of both popular and exclusive brands, enhancing product variety for customers within these locations.
The initiative was announced on LinkedIn, where Iceland expressed its excitement about delivering a wide range of high-quality, value-for-money products to the Irish market. The product range includes well-known brands like Myprotein, Sides, Slimming World, Greggs, Harry Ramsden’s, and TGI Fridays, ensuring a broad selection for Dunnes’ customers.
Justin Addison, Iceland’s International and Wholesale Director, emphasised the mutual benefits of partnering with Dunnes Stores, stating, “We’re thrilled to be partnering with Dunnes Stores to give Irish customers the opportunity to shop our incredible deals across a range of everyday products, and our Iceland exclusive brands that have proven a hit with our UK customers.” This partnership aims to bring diverse offerings at competitive prices, catering to the local market’s needs.
This development aligns with Iceland’s previous expansion efforts, notably their partnership with The Range, which involved introducing new concessions and exclusive products in similar settings. Such collaborations indicate Iceland’s continued focus on broadening its retail reach and strengthening its presence beyond the United Kingdom.
Iceland’s strategic move into Dunnes Stores marks a significant step in enhancing its influence in the Irish retail market.
