Iceland Foods is set to introduce a new exclusive range of Blue Dragon Asian products, aiming to provide a cost-effective takeaway alternative for families.
- The launch date is 28 August, featuring 12 Asian-inspired items, including innovative twists on classic favourites.
- The range includes items like Hoisin duck with pancakes and sweet chilli chicken pizza, with half the products available in a 3 for £10 offer.
- Iceland’s initiative is part of a broader strategy to provide budget-friendly options, reducing prices on 200 products, saving customers up to £3.75.
- Andrew Staniland highlighted the affordability and variety of the range, aligning with Iceland’s commitment to support families during the cost-of-living crisis.
Iceland Foods is set to launch an exclusive Blue Dragon range on 28 August, featuring 12 modern Asian food items. This initiative is geared towards consumers seeking a more affordable alternative to traditional takeaways. The range, which includes updated packaging, caters to a variety of tastes with options such as Hoisin sauce half duck with pancakes priced at £7.00 for 540g.
Among the assortment, shoppers can find innovative takes on menu staples, including Hoisin and duck pizza and sweet chilli chicken pizza, priced from £3.50. A significant portion of these new products is included in Iceland’s promotional offer of 3 for £10, providing value for those managing their grocery budgets.
In addition to the Blue Dragon launch, Iceland Foods has implemented a substantial price reduction on 200 other products. This summer initiative allows customers to save up to £3.75 on items such as Richmond Sausages and Greggs cheese and onion bakes, exemplifying Iceland’s efforts to offer affordability amidst rising living costs.
Andrew Staniland, Group Buying Director at Iceland Foods, emphasised the importance of delivering quality yet affordable meals to families. He stated, “Nothing beats a Friday night family takeaway. But the price of one today means they’re out of reach for many families – especially those with lots of mouths to feed.” Iceland’s new range aims to ensure that all families can enjoy delicious meals without financial strain.
This initiative coincides with Iceland’s decision to reduce prices on baby formula products, further accentuating their commitment to supporting families during challenging economic times.
Iceland Foods’ introduction of the Blue Dragon range reflects its ongoing commitment to providing affordable food solutions amidst economic challenges.
