Iceland Foods introduces an array of economical options to alleviate parents’ back-to-school financial concerns.
- Nearly half of parents express anxiety about affording school lunches according to new research.
- Over 55% of parents worry about expenses related to school uniforms and stationery.
- Growing anxiety among parents is evident, with 63% feeling more pressured by back-to-school costs than the previous year.
- A significant 65% of parents believe supermarkets should increase support during this period.
Iceland Foods has launched a range of cost-effective solutions to support families facing financial challenges as children return to school. This initiative aims to assist parents by providing affordable lunchbox essentials and snacks, alongside key household items such as sandwich fillers priced at £2, sausage rolls at £2.40, and notebooks at £3.00.
Research conducted by Iceland Foods reveals that nearly half (46%) of parents are concerned about the affordability of lunchbox necessities as the new term commences. This research highlights the financial strain experienced by many families, underscoring the importance of Iceland’s initiative.
Additionally, the survey shows that over half (55%) of parents have concerns regarding the expenses associated with school uniforms and stationery. This data indicates widespread financial stress among parents as they prepare their children for the upcoming academic year.
The plight of parents is deepened with 63% expressing increased anxiety about all back-to-school expenses compared to the previous year. This growing concern emphasises the urgent need for affordable shopping options.
In response to these challenges, Iceland Foods has unveiled over 500 new own-label and branded products, expanding its offerings with renowned brands such as Cathedral City, TGI Fridays, and Mars.
Iceland Foods’ strategic rollout of economical products is a timely intervention for families grappling with back-to-school costs.
