Iceland has unveiled an extensive range of over 500 new products, both branded and own-label, now accessible online and in-store.
- Among the new own-label selections are innovative meal kits and sweet treats, expanding the frozen food retailer’s offerings significantly.
- Collaborations with prominent brands such as TGI Fridays, Cathedral City, and Mars bring exclusive new options like vegan chicken strips and cheesy hash browns.
- Takeaway-style meals and an array of new desserts further enhance Iceland’s product variety, catering to diverse customer preferences.
- This strategic launch underscores Iceland’s commitment to providing value and variety to customers while supporting economical yet quality eating options.
Iceland has launched an impressive suite of over 500 new products, expanding its range of both own-label and branded selections. Now available to customers both online and in physical stores, Iceland’s new offerings aim to meet diverse culinary preferences.
A focus on innovative own-label products includes items such as a BBQ pulled pork quarter pounder meal kit and a double bacon cheeseburger kit. Additionally, the collection presents options like breaded popcorn shrimp and a toffee apple cheesecake, providing customers with varied meal choices.
Collaborations with renowned brands like TGI Fridays have resulted in exclusive new products such as vegan chicken strips and American-style hot loaded doughballs. Iceland further enhances its range with Cathedral City’s contributions, including cheesy hash browns and a cheesy garlic mushroom bake.
In an effort to cater to different tastes, Iceland introduces new takeaway-style meals. Offerings by Blue Dragon feature pizza hoisin duck and chicken noodles, while dessert options have expanded with creations like Mars Galaxy cookie crumble cheesecake and Snickers nutcracker bites.
Andrew Staniland, group buying director, affirms Iceland’s dedication to delivering value and choice, highlighting the retailer’s ongoing commitment to helping families across the UK maintain nourishing diets affordably. This extensive product launch is a testament to Iceland’s strategic focus on long-term customer satisfaction.
Iceland’s introduction of over 500 new products solidifies its position as a leader in providing diverse and affordable food options.
