Iceland has announced a strategic partnership with Deliveroo to expand its rapid delivery service across the UK, aiming to provide same-day delivery of over 3,000 products within 25 minutes.
- This partnership is set to initially roll out across 53 stores, with plans to extend to over 800 stores by the end of October.
- Customers will have access to a wide range of products including essential groceries, frozen items, and exclusive branded products via the Deliveroo app.
- The collaboration signifies a significant growth phase for Iceland and is expected to enhance accessibility and convenience for shoppers.
- Both Iceland and Deliveroo express enthusiasm about meeting the growing demand for quick and convenient grocery delivery.
Iceland has embarked on an expansion of its rapid delivery services through a new collaboration with Deliveroo, aiming to enhance shopping convenience across the UK. The initiative, beginning on 25th September, will initially cover 53 locations, eventually reaching over 800 stores by the end of October. Customers will benefit from access to more than 3,000 products, ensuring a wide variety of essential, fresh, and frozen goods are available.
The service enables shoppers to order both Iceland’s own-brand selections and various branded products such as exclusive TGI Fridays and Greggs lines, which can be delivered to their home within as little as 25 minutes. This swift delivery is facilitated through the Deliveroo app, emphasising ease and speed in fulfilment.
Richard, an Iceland Foods executive, expressed dedication to delivering value-driven products to consumers wherever they are, highlighting this partnership as a moment of significant growth for Iceland and The Food Warehouse. This venture with Deliveroo is expected to enhance customer access to beloved Iceland products from home, marking a milestone in their growth strategy.
Suzy McClintock, Deliveroo’s Vice President of New Verticals, shared her excitement over the partnership, noting it reflects the rising demand for convenient grocery deliveries. By harnessing Deliveroo’s capabilities, Iceland can offer thousands of valuable products to households efficiently, affirming the company’s commitment to providing rapid service.
This partnership between Iceland and Deliveroo represents a significant shift towards enhancing customer convenience and broadening market reach.
