Iceland Foods has expanded its beverage offerings with the introduction of Prime Hydration’s latest flavour in collaboration with rapper Central Cee.
- The new citrus kiwiberry flavour is available from 1 October in stores and online at Iceland and The Food Warehouse, priced at £2.
- This collaboration highlights the continued success and popularity of Prime Hydration since its inception by social media influencers KSI and Logan Paul.
- The launch follows a successful collaboration earlier this year with Manchester City player Erling Haaland, featuring a strawberry and lemonade flavour.
- Additionally, this expansion aligns with Iceland’s strategic growth in grocery offerings, including exclusive product ranges like the Sidemen’s Sides frozen food.
Iceland Foods, a prominent retailer, is enhancing its product range with a new addition: the citrus kiwiberry flavoured Prime Hydration drink. This latest development features a collaboration with British rapper Central Cee and is available from 1 October both in-store and online. Priced at £2, this launch aims to attract consumers looking for unique beverage options.
Prime Hydration, the popular brand founded by YouTube personalities KSI and Logan Paul, has seen significant growth in the market. Such collaborations have bolstered its reputation, making it a viral sensation among fans and consumers. The citrus kiwiberry flavour represents the latest in a series of successful partnerships that include collaborations with high-profile figures.
Earlier this year, Iceland introduced another Prime Hydration flavour, a strawberry and lemonade variant, created with football star Erling Haaland. This release was met with enthusiasm and contributed to Iceland’s diverse beverage portfolio. The innovative flavour offerings demonstrate the brand’s commitment to providing exciting choices for its customer base.
The strategic partnership with Central Cee not only showcases Prime Hydration’s appeal across different audiences but also underlines Iceland’s efforts to refresh and expand its beverage selections. Such initiatives highlight the store’s ability to stay ahead in the competitive retail market by aligning with trending personalities and products.
In alignment with its strategic growth plans, Iceland’s recent launches extend beyond beverages. This includes exclusive introductions like the Sidemen’s Sides frozen food range, launched in April. These efforts reflect the company’s commitment to diversifying its offerings and enhancing its presence in the grocery sector.
The launch of the Prime Hydration collaboration with Central Cee enhances Iceland’s innovative and strategic growth in the retail sector.
