Iceland is set to introduce over 800 new products this week, marking a significant step in its ongoing innovation efforts.
- Oliver Gilding from Iceland announced on LinkedIn that these launches are a testament to the company’s dedication to innovation.
- The Blue Dragon range is being relaunched with products such as Tempura Prawns and Teriyaki Beef Noodles.
- Iceland’s partnerships with brands like TGI Fridays and Myprotein are expanding with new innovative products.
- The launches include Piccolino’s 15 new lines, aligned with the trend of restaurant branded ‘fake-aways’.
Iceland is poised to introduce over 800 new products this week in a bold display of its commitment to continuous innovation. Oliver Gilding, head of innovation and licensing, utilised LinkedIn to communicate this advancement as a demonstration of Iceland’s dedication to pushing boundaries within the ever-competitive frozen food market.
Among the newly launched products, the Blue Dragon range sees a re-introduction of various items such as Tempura Prawns, Teriyaki Beef Noodles, as well as Katsu Chicken and Salt and Pepper Sweet Chilli Chicken Pizza. These additions reflect Iceland’s strategy to enhance the customer shopping experience by offering unique products that deliver exceptional value.
In alignment with the increasing demand for restaurant-style ‘fake-aways,’ Iceland is collaborating with Piccolino to relaunch 15 new product lines. These offerings complement Iceland’s existing meal deal variants while catering to a growing consumer trend.
TGI Fridays continues to be a robust partner for Iceland, demonstrating an impressive 25% year-on-year sales growth. New entries from TGI Fridays, such as the Slow Cooked Ribs and Wings Bucket, and the Ultimate Loaded Beef Taco Pizza, showcase this thriving collaboration. Additionally, Iceland is expanding its partnership with Myprotein, which is set to introduce new items like Air Fry Chicken Strips and Creamy Prawn Linguine.
The momentum Iceland is building as they approach the crucial fourth quarter underscores their relentless focus on innovation. Earlier this year, the retailer’s brand accelerator programme, ‘Brands on Ice,’ encouraged product development initiatives, bringing forth new product debuts from notable brands.
Oliver Gilding reiterated Iceland’s intention to lead the industry not just through product innovation, but through advancements in packaging, ingredients, and customer engagement strategies.
Iceland’s commitment to pioneering innovation through product expansion affirms its leadership in the frozen food sector.
