Ikea is unveiling ‘Hus of Frakta’, a pop-up at Oxford Circus.
- The pop-up celebrates the iconic blue Frakta bag, merging fashion with design.
- It opens on 28 November and operates until March 2025.
- This precedes the grand launch of Ikea’s Oxford Street store in 2025.
- Store Manager Matt Gould highlights the Frakta bag’s symbolic value.
Ikea is set to launch the ‘Hus of Frakta’ pop-up experience at 216 Oxford Street, London. This initiative honours the familiar blue Frakta bag, a household staple for over three decades. The pop-up, which commences operations on 28 November and continues until March 2025, aims to blend the realms of high fashion with Ikea’s accessible design ethos. It paves the way for the much-anticipated opening of Ikea’s Oxford Street store next year.
Originally introduced as a practical solution to help customers transport their goods, the 75p Frakta bag has transcended its utilitarian origins to become a cultural symbol. According to Ikea, “It is not just a bag; it is a symbol of resourcefulness and adaptability,” having been reimagined by renowned designers such as Zandra Rhodes and Marimekko. The Frakta bag’s versatility is showcased through its various uses, ranging from serving as a laundry basket to a reliable companion for city commuters.
The London city store manager, Matt Gould, shared his enthusiasm for the project, stating, “As we prepare for our Oxford Street city store opening next year, we are excited to showcase the unique offerings we will bring to this iconic location.” He emphasised the significance of the Frakta bag as a representation of Ikea’s commitment to affordable and functional home solutions, noting its role in many households. The pop-up serves as a tribute to this beloved item, enabling Ikea to engage with customers ahead of the store’s official launch.
The ‘Hus of Frakta’ pop-up stands as a testament to Ikea’s enduring influence and the iconic status of the Frakta bag.
