Adam Frisby, founder of In The Style, announces his difficult decision to depart from the brand.
- Frisby first stepped down as CEO at the end of 2023, trying to stay with the company through its transitions.
- The fashion retailer was sold earlier in 2023 to Baaj Capital, preventing administration and promising profitability.
- Frisby expresses emotional connection to the brand he founded in his bedroom, marking the decision as challenging.
- Although leaving In The Style, Frisby hints at future business ventures, maintaining optimism for his next journey.
Adam Frisby, the visionary behind In The Style, has announced his departure from the brand. The decision, explained in an Instagram post, was made with a “heavy heart.” Since stepping down as CEO in December 2023, Frisby has devoted significant efforts to support the business through a transitional period.
The fashion retailer faced potential administration earlier in 2023, but its acquisition by private equity firm Baaj Capital not only prevented this outcome but also restored financial stability and profitability. Frisby played a crucial role during this acquisition and its subsequent successful outcome.
Reflecting on his journey, Frisby shared his emotional commitment to In The Style. He emphasised the difficulty of his decision, highlighting the pride he felt in establishing the brand from humble beginnings in his bedroom back in 2013, and its subsequent reputation for integrity in the fashion industry.
Despite parting ways with the company he founded, Frisby remains optimistic about his future. He reassured his followers that this exit does not signify the end of his entrepreneurial journey, suggesting that he will embark on new business ventures when the time is right.
Adam Frisby’s exit from In The Style marks the end of an era but the beginning of new opportunities in his professional journey.
