Retailers across the UK are taking a stand against Black Friday.
- Sean Garnham of Hall Street Ladieswear rejects discount culture.
- A significant percentage of UK independents avoid Black Friday.
- The British Independent Retailers Association highlights rising operational costs.
- Retailers believe discounting events harm independent businesses.
Retailers across the United Kingdom are choosing to forgo Black Friday, resisting the pervasive culture of steep discounting that characterises the event. This stance stems from the belief that such practices undermine the integrity of independent retailers and lead to unsustainable business practices.
Sean Garnham, the owner of Hall Street Ladieswear in Suffolk, has openly expressed his disapproval of Black Friday discounts. He communicated to his customers that his store does not participate in Black Friday as he believes it contributes to a harmful retail environment. Garnham emphasised that customers appreciate the quality and value of thoughtful shopping all year round rather than succumbing to marketing frenzy during Black Friday.
According to the British Independent Retailers Association (Bira), a significant portion of the UK’s independent retailers are abstaining from Black Friday promotions this year. This decision is driven by increasing operating costs and economic pressures that challenge the viability of small businesses. Bira reports that approximately 70% of independents are opting out, highlighting a growing concern over the negative impact of such events on high street businesses.
Andrew Goodacre, CEO of Bira, articulated that independent retailers are maintaining competitive prices throughout the year, and further discounts during Black Friday are not feasible. Retailers are experiencing rising staffing costs and tightened profit margins, which makes participating in Black Friday’s price cuts untenable for many.
Alternative events are being organised by some, such as the Wilmslow-based Black White Denim, which hosted ‘White Friday’ offering styling sessions and dining experiences to engage with customers in a more meaningful way. Similarly, Deryane Tadd of The Dressing Room in St Albans leverages annual Christmas events to create a positive shopping experience without adhering to Black Friday marketing. Despite offering limited discounts, these events focus on customer interaction and unique in-store experiences.
Independent retailers prioritise sustainable business practices over participating in the Black Friday discounting race.
