Join experts as they reveal key strategies to enhance your ecommerce site through experimentation.
- Discover how leading fashion brands boost ecommerce performance using a test and learn approach.
- Uncover the potential of optimising website hotspots like search and product pages for better conversions.
- Learn from industry leaders about balancing storytelling with streamlined user experiences.
- Explore the benefits of reducing friction on your website to improve user retention.
In an upcoming session, experts from renowned fashion brands Belstaff and Russell & Bromley will delve into innovative strategies for enhancing ecommerce performance. The focus will be on adopting a test and learn approach to identify effective techniques that drive conversions and strengthen user engagement.
This approach emphasises the significance of experimentation in the digital retail space. By continuously testing strategies, retailers can pinpoint what works best for their target audience, ensuring a more effective online presence.
Participants will gain insights on how to optimise various website hotspots such as the search function, homepage, Product Listing Page (PLP), and Product Detail Page (PDP). These areas are crucial for improving the shopping experience and increasing the likelihood of successful transactions.
Furthermore, the session will highlight the importance of finding a balance between creativity and storytelling while ensuring a frictionless user journey. Industry leaders will share their experiences and strategies for maintaining this equilibrium, which is vital for sustainable growth in ecommerce.
By addressing ways to reduce friction on key pages, retailers can enhance user retention and satisfaction. This not only increases conversion rates but also builds long-term customer loyalty, an essential component for ongoing success.
Staying ahead in the ecommerce landscape requires embracing a test and learn approach to continuously optimise and innovate.
