PrettyLittleThing unveils its latest showroom and office in London.
- The 4,375 sq ft space is located at 29-31 Great Portland Street.
- The showroom is designed for influencers and media interactions.
- Visitors can experience the brand’s offerings first-hand at the showroom.
- Designed by We Are Studio Dream, it follows other openings worldwide.
PrettyLittleThing has opened a new showroom and office in the heart of London, strategically located at 29-31 Great Portland Street. This 4,375 square foot space aims to strengthen the brand’s presence in the UK by offering a unique venue for influencer, media, and stylist appointments.
The London showroom stands out as a multifunctional space, allowing guests to try on clothing and create engaging social media content. It will host various events and business meetings, enhancing the interaction between the brand and its audience.
Echoing its international counterparts in Paris, Miami, and Los Angeles, this showroom has been meticulously designed by the production agency, We Are Studio Dream. “We are thrilled to be opening another iconic showroom in the heart of London,” remarked Nicki Capstick, the marketing director. She reflected on the brand’s growth since its 2012 inception and expressed excitement about broadening their reach within the UK talent pool, suggesting significant expansion plans.
Capstick emphasised the rapid growth of the UK-based team over the past 11 years, highlighting the necessary transition into this new space to replicate the positive experiences influencers and press have had abroad. The aim is to offer a similar enriching environment as seen in the international showrooms.
PrettyLittleThing’s new showroom marks a significant step in strengthening its UK operations and influencer engagement.
