Arket, a premium Scandi brand under H&M, is expanding into Ireland, reflecting its growing international presence.
- The brand is known for its minimalist style and high-quality, accessible products, offering a range of fashion and homeware.
- Arket’s head of design, Ella Soccorsi, emphasises the significance of mentorship and personal connections in the fashion industry.
- Soccorsi discusses the importance of balancing customer demands with staying true to the brand’s core identity.
- Collaborations with various artists and designers are central to Arket’s innovative approach.
Arket, established in 2017 as a part of the H&M Group, has carved out a niche as a premium fashion and lifestyle brand. Its focus on minimalist, streamlined aesthetics, combined with its commitment to quality and accessibility, has made it popular across various international markets. This year, Arket is set to expand into Ireland with a new store in Dublin, highlighting its ambition to grow its presence worldwide.
Known for blending fashion with lifestyle elements, Arket offers a diverse range of products, including fashion for men, women, and children, as well as homeware. The brand’s stores, recognised for their clean and minimalist interiors, also feature in-store cafes that serve traditional Nordic foods, further emphasising the brand’s Scandi roots.
Ella Soccorsi, the head of design at Arket, brings her experience from her previous role at H&M to guide the brand’s vision. She believes mentorship has been a crucial part of her career development, citing former colleagues as valuable sources of advice and perspective. Soccorsi stresses the importance of maintaining the brand’s identity while adapting to changing consumer trends.
Soccorsi’s personal style, which favours bold silhouettes and subtle colours, reflects Arket’s design ethos. She highlights practical fashion choices for the summer, mentioning her preference for pieces that combine comfort with style. Her approach to design and fashion is informed by her experience and personal taste, which align closely with Arket’s brand values.
In navigating the challenges of a competitive fashion industry, Arket collaborates with a variety of designers and artists. These partnerships not only enhance the brand’s creative offerings but also build bridges between different cultures and artistic fields. Soccorsi notes that maintaining a dialogue between brand identity and customer expectations is key to Arket’s strategy.
Arket’s strategic expansion and innovative collaborations reinforce its commitment to maintaining a distinct brand identity while meeting consumer needs.
