AllSaints has launched the UK’s inaugural unlimited fashion rental service, offering a new approach to sustainable fashion.
- Subscribers can enjoy unlimited clothing rentals for both men and women at £79 per month, including free shipping.
- The service features unlimited returns, with the option for members to purchase items at 60% off retail prices.
- Complimentary dry cleaning is included, alongside an eco-friendly garment maintenance process.
- Gift options and a ‘Dart’ feature for shipment customisation enhance the rental experience for users.
AllSaints, the renowned fashion retailer, introduces an innovative service that redefines rental fashion in the UK. This new subscription-based model allows customers to access an unlimited assortment of men’s and women’s apparel for a monthly fee of £79, which includes complimentary shipping. This initiative not only offers a cost-effective solution for fashion enthusiasts but also promotes sustainability by enabling the reuse of garments.
Subscribers are afforded the flexibility of returning garments at their convenience, one or two at a time. They also have the exclusive option to purchase these items at a significant 60% discount off their retail price. Such a model encourages consumers to engage with the brand continuously, enhancing customer loyalty while delivering excellent value for money.
Further distinguishing itself, the service includes free dry cleaning, inspection, and repair of garments, utilising methods that consume less water and electricity compared to traditional laundry techniques. This commitment to an eco-friendly practice underscores AllSaints’ dedication to environmental responsibility, aligning with contemporary sustainability trends.
AllSaints’ rental service introduces additional features to optimise user experience. Customers can gift the rental service to friends and family, offering a novel way to share fashion. Furthermore, the ‘Dart’ feature allows members to tailor their subsequent shipments, minimising wait times between deliveries, thus adding a layer of convenience and personalisation to the service.
Joining forces with established brands such as Monsoon, AllSaints positions itself as a pioneer in the evolving landscape of fashion rental services in the UK. Monsoon’s partnership with MyWardrobe for bridalwear and occasion dress rentals complements AllSaints’ initiative, reflecting a broader industry shift towards shared fashion.
The launch of AllSaints’ rental service marks a significant step forward in sustainable fashion, offering consumers flexibility and eco-conscious options.
