Jamie Oliver collaborates with John Lewis to launch a new cookery school and cafe.
- The school will be situated in John Lewis’s recently renovated Oxford Street flagship.
- The initiative forms part of John Lewis’s £800 million plan to enhance its stores.
- This marks John Lewis’s first venture into hosting cooking lessons.
- Peter Ruis emphasises the renewed energy within John Lewis, aiming to attract more customers.
Jamie Oliver is set to open a cookery school and cafe at John Lewis’s revamped London flagship in Oxford Street. The project, expected to launch in March, introduces cooking lessons and a 50-seat cafe, aligning with John Lewis’s strategic plan to revitalise their stores with an £800 million investment.
This collaboration marks the first occasion for John Lewis to offer cooking classes, expanding their educational outreach beyond retail. The new facility will feature two dedicated classrooms, enhancing customer engagement within the John Lewis environment.
John Lewis recently invested £6.5 million in upgrading its Oxford Street store, improving each floor and introducing new brands in the beauty and home departments. This renovation is a part of a broader strategy to modernise and reimagine customer experiences across all outlets in the upcoming years.
John Lewis utilises its Oxford Street location, one of the busiest in London, to test innovative concepts such as the cookery school. These trials aim to refine and optimise their service offerings before a wider implementation across their estate.
Peter Ruis, a key executive at John Lewis, stated, “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.” His remarks reflect the company’s commitment to maintaining exceptional service and competitive pricing.
This new collaboration with Jamie Oliver is a promising step in John Lewis’s continued evolution and customer-centric strategies.
