Ted Baker Design Group, controlled by PDS Group, is set to reduce its workforce by a third, affecting around 30 roles.
- The job cuts will occur in the current London headquarters, located on Cleveland Street.
- These reductions are not linked to Ted Baker’s recent administration process or the closure of its UK stores.
- The decision stems from a decreased workload in product design and sourcing, as revealed last week.
- PDS Group previously established Ted Baker Design Group as a global hub for innovation in April 2023.
Ted Baker Design Group, managed by PDS Group, is poised to cut approximately one-third of its workforce, impacting around 30 positions. This decision affects roles primarily based at the London headquarters on Cleveland Street, confirmed recent sources.
It is important to note that these job reductions are separate from the administration process that resulted in Ted Baker closing its UK stores, concessions, and website. This closure was necessitated by financial difficulties, but the current staff cuts are attributed to a decreased workload in product design and sourcing.
The establishment of Ted Baker Design Group by PDS in April 2023 marked the creation of a global hub focusing on design and innovation. This strategic move involved PDS becoming a core licensee and operating partner for Ted Baker, as stated by Authentic Brands Group at the time.
Recently, Authentic Brands Group, which owns Ted Baker, has announced a new set of licensing partners including United Legwear & Apparel Co., Peerless, and BCI Brands for the US and Canada market. Despite these developments, neither PDS Group nor Authentic Brands Group has made official comments regarding the job losses at Ted Baker Design Group.
The staff reductions at Ted Baker Design Group indicate a strategic response to changing workload demands rather than financial distress related to administration.
