John Lewis’ 2024 trend report reveals key influences on consumer behaviour, highlighting popular product categories.
- The Oura Ring emerged as the top tech product, accounting for half of the rings sold, marking it a status symbol in 2024.
- Due to ongoing wet weather, dehumidifiers saw a 22% increase in sales, reflecting a practical response to environmental conditions.
- A shift towards elaborate ice designs with large ice moulds witnessed an 88% sales increase, contrasting a 39% drop in traditional ice tray sales.
- Fashion trends included a move to barrel leg jeans with a 60% rise in searches, sidelining smaller bags.
The John Lewis 2024 ‘How We Shop, Live and Look’ trend report provides insights into the ever-evolving consumer preferences. This year, the Oura Ring was identified as the leading technology product, becoming an emblem of status as it comprised half of all rings sold by John Lewis.
Addressing the damp climate, customers turned increasingly to dehumidifiers, contributing to a 22% boost in sales. This reflects a broader trend of practical purchases driven by the UK’s persistent wet conditions.
An interesting development was seen in ice-making preferences. Instead of conventional ice trays, there was a significant 88% increase in sales for large decorative ice moulds, indicating a trend towards unique and stylized ice pieces. Traditional ice cube trays, meanwhile, dropped 39% in sales, hinting at changing consumer tastes.
In fashion, barrel leg jeans gained momentum with a 60% spike in searches, becoming the most popular jean style for autumn/winter 2024. This sartorial shift aligns with ongoing retro influences, as smaller bags saw reduced favour.
The beauty sector also experienced notable changes, with a rise in skincare awareness. Products like SPF50 creams have seen an 18% increase in preference over their SPF30 counterparts, alongside a 33% surge in hair mask and oil sales. Furthermore, body creams saw a 25% sales hike. The introduction of Sol de Janeiro’s Bum Bum cream marked a historical success for John Lewis’ beauty launches.
Interior design choices mirrored this trend for change. Quilted throws experienced a 30% increase in sales, likely influenced by popular media. Silk bedding and curtain-tiebacks doubled in demand, while chrome fittings declined as brass options grew in popularity, underscoring a shift towards warmer aesthetic tones.
Overall, John Lewis’ 2024 report highlights a year of significant shifts in consumer preferences, largely shaped by environmental and cultural influences.