John Lewis has partnered with Dunnhumby to enhance its insights platform, promising improved consumer connection for brands.
- The new platform employs AI and business intelligence to provide detailed performance insights.
- A successful pilot earlier this year demonstrated increased sales and a better shopping experience.
- Over 50 leading brands, including Red Bull and Gail’s, are utilising the platform since its pilot.
- Positive feedback indicates the platform’s potential to expand further.
John Lewis has embarked on a significant collaboration with Dunnhumby, aiming to enhance its consumer insights platform. This partnership is targeted at aiding brands associated with John Lewis in building stronger connections with their consumer base. Through the use of advanced AI and business intelligence tools, the platform offers detailed insights into brand performance and broader market trends.
Earlier this year, a pilot programme was conducted to test the effectiveness of this enhanced insights platform. The results indicated a promising outcome, as John Lewis reported both improved shopping experiences for consumers and increased sales for partner brands. Such claims highlight the potential for brands to achieve better alignment with shopper interests using this platform.
Currently, more than 50 leading grocery, home, and fashion brands in the UK, including notable names like Red Bull, Gail’s, and KP Snacks, have already started leveraging this new customer insight tool. The platform’s accessibility and capabilities make it a valuable resource for brands seeking to refine their marketing strategies and product offerings.
Commenting on the development, John Lewis Partnership’s Head of Retail Media, Tom Langley, shared his enthusiasm: “Our work with Dunnhumby has supercharged the insights we can offer to our partner brands. As a result, we’re improving the customer experience and making sure people see offers that are relevant and interesting to them.” His remarks underscore the platform’s effectiveness, as evidenced by the positive reception and observable results among participating brands.
The partnership between John Lewis and Dunnhumby marks a progressive step towards more informed brand-consumer interactions.
