John Lewis now offers Klarna’s buy now, pay later (BNPL) service, providing customers with increased flexibility.
- Customers can use Klarna’s Pay in 3 option to spread the cost of purchases over two months without interest.
- The new payment option expands on John Lewis’s existing BNPL offerings for nursery and electrical items.
- John Lewis aims to attract new customers by making shopping more accessible through flexible payment methods.
- Klarna’s collaboration with John Lewis is part of its strategy to partner with reputable brands and improve customer finance management.
John Lewis has partnered with Klarna to introduce a new payment option, allowing online customers to buy now and pay later, making purchases more manageable. This collaboration is expected to enhance shopping convenience and broaden John Lewis’s customer base. The new service offers Klarna’s Pay in 3 product, enabling shoppers to spread the cost interest-free over 60 days.
The partnership builds on John Lewis’s current BNPL offerings for certain nursery and electrical products, where customers can already defer payments when spending between £500 and £1,500. This initiative aims to support customers in better managing their budgets through flexible payment options, aligning with John Lewis’s commitment to customer satisfaction.
Andy Piggott, John Lewis Money director of credit and banking, stated that the company is committed to providing a range of flexible and secure ways for customers to handle their finances. This aligns with the retailer’s strategy to enhance accessibility and appeal to a broader customer demographic.
Klarna has been a popular choice for payment across various sectors such as fashion, homeware, and electronics. Raji Behal, Klarna’s head of Western and Southern Europe, expressed excitement about partnering with John Lewis, a well-respected British retailer known for quality and exceptional service. The introduction of this interest-free BNPL option aims to help customers manage their finances more effectively.
Klarna’s integration with John Lewis is expected to attract customers who might not have traditionally shopped with the retailer, by offering them a convenient financial tool. This step marks a key development in John Lewis’s growth strategy, potentially welcoming a new generation of shoppers.
The partnership between John Lewis and Klarna represents a strategic move to enhance shopping flexibility and attract a wider audience.
