John Lewis Partnership has launched a repair service trial in collaboration with Timpson Group across five select stores.
- The trial aims to gather insights on customer preferences, garment types commonly repaired, and customer demographics.
- Repairs and dry cleaning services are priced from £10.95 to £99.95, depending on the service required.
- The initiative reflects John Lewis’s commitment to sustainable fashion by extending the life of fashion items.
- Commercial Director Kathleen Mitchell emphasises the service’s role in bringing beloved garments back to life.
The John Lewis Partnership has started a 16-week repair service trial in collaboration with Timpson Group’s Johnsons, in five chosen locations: Oxford, Liverpool, Cheadle, Milton Keynes, and Welwyn. This initiative seeks to understand customer preferences for repair services and the specific types of garments that are most frequently in need of repair, along with identifying the demographics of the customers who use these services.
Repair prices are structured to accommodate a range of services, starting from £10.95 for minor repairs such as pocket fittings and rip-mending, to £99.95 for more comprehensive tasks such as handbag restoration. By offering these services, John Lewis aims to enhance customer satisfaction by providing them with the option to extend the longevity of their existing wardrobe items.
John Lewis Commercial Director, Kathleen Mitchell, highlighted the company’s dedication to quality and longevity in fashion and homeware. She remarked, “Our customers come to us for fashion and homeware that’s well made and will last — and this just takes that mentality and service one step further.” Mitchell sees this repair service as a natural extension of John Lewis’s commitment to sustainability and fashion longevity.
Mitchell also pointed out the versatility of combining new and existing items, stating: “Teaming a new, crisp white linen shirt with a pair of much-loved denim shorts gives our customers the opportunity to extend the lifetime of their favourite wardrobe staples, for years to come.” This sentiment underscores the company’s strategy to not only focus on sales of new items but also on enhancing the value and lifespan of what customers already own.
The John Lewis repair service trial represents a meaningful step towards sustainable fashion and customer satisfaction.
