John Lewis has unveiled its anticipated AW24 collection, featuring in-house fashion brands.
- The collection highlights timeless cashmere, alpaca knitwear, and statement coats.
- Bohemian and western trends dominate the And/Or range, focusing on leather and suede.
- Anyday expands into fashion, offering contemporary workwear for the modern professional.
- Designs feature playful proportions, asymmetrical lines, and layered luxury.
John Lewis has revealed its much-anticipated autumn/winter 2024 collection, featuring in-house brands focused on delivering quality and style. The collection includes a range of timeless pieces such as cashmere and alpaca knitwear, longline statement coats, and versatile maxi dresses. The colour palette is rich, incorporating indigo blue, royal purple, chocolate brown, and rich red, layered with basic black, camel, and grey.
The And/Or brand, known for its premium denim, showcases a shift towards bohemian and western themes. This season places a strong emphasis on leather and suede, a significant trend in womenswear for AW24. The collection includes knee-length buckle boots and blue denim showcased in slim flared jeans and button-down skirts and shirts. The combination of heavy textiles with lightweight frill blouses and a maxi caftan dress adds a romantic and feminine appeal.
Competitive brand Anyday, originally focused on value homeware and technology, continues to expand its fashion offerings. The line revolves around modern workwear, featuring waistcoats, loafers, heavy blazers as outerwear, and office-appropriate denim. This expansion into fashion represents a strategic growth, appealing to the practical needs of modern professionals.
According to Queralt Ferrer, John Lewis’s director of fashion design, staple pieces have been reimagined with playful proportions and androgynous shapes. The John Lewis range includes luxurious additions like the alpaca cape cardigan, which enhances the collection’s elegance and warmth.
The products in this autumn/winter collection are available at a diverse price range, starting at £19 for Anyday pieces and reaching up to £399 for high-end And/Or items.
Overall, John Lewis’s AW24 collection represents a blend of luxury, innovation, and practical fashion for diverse consumer needs.
