John Lewis has unveiled its significantly revamped Oxford Street store, following a £6.5 million refurbishment.
- The transformation includes a 25% expansion of the beauty hall, now featuring 41 new counters and brands.
- New luxury fragrance and jewellery sections have been added, highlighting high-end offerings for customers.
- The home department has introduced partnerships with brands like Ruggable and Made.com to enhance its selection.
- These changes reflect John Lewis’s commitment to providing quality, service, and competitive pricing.
John Lewis has unveiled its newly refurbished flagship on Oxford Street, resulting from a £6.5 million investment into the store’s renewal. This comprehensive makeover includes a significant upgrade to the beauty hall, expanding its size by 25%. This enlargement allows the accommodation of 41 new counters alongside shop-in-shop concepts, reflecting the store’s dedication to variety and customer satisfaction.
The beauty hall now supports 175 brands, consisting of well-known names such as Clarins, Dior, Clinique, and Charlotte Tilbury, alongside emerging brands like The Inkey List, MAC, Skin+Me, Nudestix, and The Ordinary. This diverse array caters to a wide range of customer preferences, ensuring a comprehensive shopping experience.
A newly established fragrance hall highlights luxurious brands through dedicated counters for the likes of Loewe and Maison Francis Kurkdijan, symbolising the store’s attention to detail and sophistication in its offerings. Furthermore, the jewellery section has been relocated to the first floor, presenting 46 brands and new services such as piercing and jewellery welding from Tish Lyon, enhancing the shopping experience with specialised services.
In the home department, new partnerships have been formed with brands including Ruggable and Made.com, enriching the store’s inventory. Existing brands and room sets have also seen enhancements, reaffirming John Lewis’s commitment to improving its product range. Additionally, a Waterstones bookshop has opened within the store, offering an engaging experience for literary enthusiasts.
The unveiling of these improvements underscores John Lewis’s efforts to breathe new life into its Oxford Street store. The extensive refurbishments across all six floors demonstrate a striving for excellence in customer service and product variety. Peter Ruis, John Lewis’s executive director, commented on the development stating, “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores.”
John Lewis’s Oxford Street renovation showcases its dedication to enhancing customer experiences through substantial investment and innovation.
