John Lewis collaborates with sofa specialist Made.com, enhancing its store offerings.
- Made.com opens its first London showroom at John Lewis’ Oxford Street location.
- This is a part of multiple partnerships with home furnishing brands by John Lewis.
- A £6.5m investment has upgraded John Lewis’ Oxford Street store.
- John Lewis is committed to providing quality, service, and competitive pricing.
John Lewis, a renowned department store, has partnered with sofa specialist Made.com for a new in-store initiative. This collaboration marks Made.com’s first showroom in London, located at the Oxford Street flagship store. The strategic move is part of a broader expansion plan where Made.com products will also be available on the John Lewis website and rolled out across more stores.
The partnership is one of several that John Lewis is pursuing with various home furnishing brands. Another collaboration with West Elm is set to launch in early November, demonstrating John Lewis’ commitment to diversifying and enriching its product offerings.
The Oxford Street store, a historic landmark, recently underwent a £6.5 million refurbishment. This upgrade aims to revitalise the shopping experience for customers and enhance the store’s appeal with more modern and appealing services.
John Lewis executive director Peter Ruis expressed the company’s dedication to enhancing customer experience. Ruis stated, “The buzz is back in John Lewis and we’re giving our customers even more reasons to shop in our brilliant stores. We’re backing ourselves with significant investment to ensure customers get the exceptional quality, outstanding service, and competitive prices they love about our unique brand.”
These strategic partnerships underline John Lewis’ ongoing commitment to enhancing its customer offerings.
