Juicy Couture makes a much-anticipated return to the UK with a new store at Westfield Stratford City, ending a seven-year hiatus.
- The new store spans 1,200 square feet and offers an immersive experience with a mix of iconic and modern elements.
- The reopening highlights the brand’s ‘Once Upon a Time’ holiday campaign, blending early 2000s aesthetics with fairytale charm.
- The UK stores closed in 2017 due to market challenges, shifting focus to wholesale and online sales.
- The Batra Group now oversees Juicy Couture’s UK distribution, anticipating strong shopper interest.
Juicy Couture, an emblematic name in fashion, is marking its return to the UK retail scene with a new store in Westfield Stratford City. After a seven-year gap, the brand is reopening a 1,200 square-foot outlet, offering visitors a distinctive blend of its classic elements with contemporary flair. The store promises to deliver an engaging shopping experience complete with slogans, graffiti-inspired art, neon lights, a metallic runway, and a pink boudoir for product exploration.
The reopening coincides with Juicy Couture’s latest holiday campaign, ‘Once Upon a Time’, which marries the brand’s signature early 2000s aesthetic with whimsical storytelling. This collection features various items, including pyjama sets and intimates, appealing to nostalgic fans and new consumers alike. This move aims to reclaim the brand’s position as a fashion staple with a touch of magic.
In 2017, Juicy Couture had to shut down its UK outlets, including those in Regent Street and Westfield White City, as part of a broader strategy to tackle market difficulties. The decision reflected a strategic pivot towards enhancing its presence through wholesale and e-commerce channels, alongside concessions.
Now, under the management of The Batra Group, Juicy Couture’s UK operations are set to reach consumers more effectively. Rajiv Batra, Director of The Batra Group, expressed excitement about the brand’s renewed physical presence in London, highlighting the enduring loyalty of its fan base and the unique shopping experience the new store promises.
Juicy Couture’s Stratford City opening marks a significant step in re-establishing its retail footprint in the UK.
