Senior leaders from top retail brands discuss essential tech for future success.
- Chris Williamson highlights the fusion of physical and digital retail spaces.
- Papinder Dosanjh emphasises the importance of data science and AI.
- Stephanie Legg focuses on the marketing potential of new technologies.
- Sangeetha Chandru analyses AI’s role in shaping retail experiences.
The recent Drapers Talks podcast brought together industry leaders from N Brown, Asos, Schuh, and EXL to delve into the transformative power of technology in retail. Chris Williamson from N Brown Group expressed the critical convergence of the physical and digital worlds, highlighting augmented and virtual reality as pivotal tools for retailers.
Williamson posited that augmented reality (AR) and virtual reality (VR) could significantly enhance the retail experience by blurring the lines between online and in-person shopping. The integration of these technologies allows retailers to offer immersive experiences, thus attracting a broader customer base.
Papinder Dosanjh, director of data science and AI at Asos, underscored the transformative potential of data science. He asserted that data-driven insights could empower retailers to make informed decisions, optimise operations, and anticipate customer needs, thus providing a competitive edge in the marketplace.
Stephanie Legg, chief marketing officer at Schuh, explored how emerging technologies could revolutionise marketing strategies. According to Legg, leveraging technology enables marketers to create personalised customer interactions, enhancing engagement and loyalty.
Sangeetha Chandru, senior vice-president of AI at EXL, provided insights into the role of artificial intelligence in creating seamless and personalised retail experiences. She stressed that AI-driven tools are crucial for analysing consumer behaviour, predicting trends, and optimising supply chains.
Incorporating innovative technologies is essential for the continued success of the retail sector.
