In the latest launches, top confectionery brands reveal exciting new products.
- KitKat revives a fan-favourite Cookies and Cream flavour in recyclable packaging.
- Little Moons introduces innovative bite-sized frozen cheesecakes in multiple flavours.
- Müller expands its product range with new high-protein dessert options.
- Fruit-tella and Walker’s adapt to market trends with novel sweet offerings.
In a recent announcement, KitKat has reintroduced its popular Cookies and Cream flavoured biscuit bar. This two-toned treat is enveloped in smooth milk chocolate and a white coating, available from September in packs of nine. The use of 75% recycled plastic in its packaging reflects the brand’s commitment to sustainability, as emphasised by KitKat brand manager Angelica De Los Rios Granja, who expressed excitement over this beloved flavour making its return.
Little Moons, renowned for its mochi ice creams, is innovatively branching out with the launch of bite-sized frozen cheesecakes. Offered in three distinctive flavours – Caramelised Biscuit and White Chocolate, Strawberry and Mascarpone, and Belgian Chocolate with Salted Caramel – these cheesecakes cater to diverse palates and are each under 100 calories. Initially available at Co-op from mid-September, they will be widely accessible nationwide from October, priced at £3.75 per four-pack.
Müller Yogurt & Desserts has augmented its portfolio with two new Müller Light Protein Pudding SKUs, namely Chocolate Brownie and Chocolate Orange. Each 140g pot, priced at £1.40, contains 14g of protein along with Vitamin B6. These offerings align with HFSS compliance standards, aiming to attract health-conscious consumers, as highlighted by Müller category lead Vicky Morgan.
Fruit-tella has introduced a unique variant named ‘Out At Night’ within its Jellies range, featuring flavours such as orange, blackberry, and apple. Shaped like bats, owls, and spiders, these HFSS-compliant jellies come in multipack formats, expanding Fruit-tella’s reach in the grocery market.
Walker’s Shortbread has debuted a snack-friendly ‘Wee Shorties’ multipack, which transforms its classic shortbread into convenient snack bags for on-the-go consumption. Available in Sainsbury’s and Ocado, the brand aims to reach busy consumers seeking quality and taste, a vision shared by managing director Nicky Walker
The current product launches by these brands highlight a clear trend towards innovation and consumer-centric offerings.
