Sports Shoes, led by Bruce Bannister, has launched its first mobile app to enhance customer experience.
- Developed by One Iota, the app marks Sports Shoes’ first foray into mobile ecommerce.
- The app focuses on personalisation, offering tailored product recommendations and content suggestions.
- Sports Shoes saw an 11% turnover increase to £90m in the year leading up to February 2024.
- The company expanded its customer base by acquiring 663,000 new users and secured 749,000 repeat orders.
Sports Shoes, a retailer established by former footballer Bruce Bannister, has taken a significant step forward in the digital age with the launch of its first mobile ecommerce application. This development aims to enhance the customer experience by providing a more personalised shopping journey.
Specialist sports retailer solution provider One Iota played a pivotal role in creating this app, marking Sports Shoes’ initial foray into dedicated mobile ecommerce. By focusing on personalisation, the app offers tailored product recommendations and content suggestions, aligning with the company’s broader replatforming efforts to improve website customer interactions.
Founded in 1982, Sports Shoes is headquartered in Bradford and balances a diverse range of over 17,000 products from 150 global running and outdoor brands. Well-known names such as Hoka, Puma, Gymshark, and Adidas comprise its extensive offerings, enhancing its appeal to outdoor and running enthusiasts.
In the fiscal period ending 29 February 2024, Sports Shoes reported a substantial 11% increase in turnover, reaching a noteworthy £90 million. This growth reflects the company’s successful strategies in attracting new customers, with 663,000 individuals joining its consumer base in the same period.
Additionally, the company managed to retain strong customer loyalty, as evidenced by 749,000 orders from repeat customers. This metric underscores the ongoing value and satisfaction that existing customers find in Sports Shoes’ offerings.
With the mobile app launch, Sports Shoes continues to build on its success and enhance its customer-focused strategies.
