Liam Price, a notable figure in the fashion retail industry, recently joined AllSaints as their new global ecommerce director.
- His diverse career began in retail and gradually progressed through various prestigious roles.
- Price has been part of several well-known brands, honing his expertise in the digital and ecommerce sectors.
- He has achieved industry recognition, being featured in Drapers’ 30 Under 30 list.
- Price’s appointment at AllSaints marks a significant career milestone after exiting FatFace.
Liam Price’s move to AllSaints marks a new chapter in his successful career. Having gained recognition within the industry, he now takes on the role of global ecommerce director, building on his extensive experience.
Price began his career at Outfit as a part-time retail worker. Showing a quick aptitude for the industry, he graduated from the Fashion Retail Academy and joined the John Lewis Partnership in 2007. His initial role was as a senior merchandising assistant, part of the management development programme.
In 2009, Price advanced to the role of ecommerce assistant merchandiser for Arcadia Group’s online brands, further developing his digital acumen. By 2011, he secured a position with New Look as an ecommerce junior merchandiser.
Price spent five years at Warehouse from 2011, where he initially held the position of digital trading manager. His contributions were recognised in 2015 when he was promoted to head of digital, a tenure during which he was acknowledged in Drapers’ 30 Under 30 list as a rising star.
Following his success at Warehouse, Price then transitioned to LK Bennett as a digital director in 2017. A year later, in 2018, he took on the role of ecommerce director at Oasis Fashion.
In 2020, Price became the digital director at FatFace, where he remained until his recent departure. His journey through these roles exemplifies the breadth of his experience in leading digital transformations within the retail sector.
Upon joining AllSaints, Price expressed enthusiasm, highlighting the welcoming nature of the team and the opportunity to contribute to iconic brands like AllSaints under the leadership of CEO John Varvatos.
Liam Price’s transition to AllSaints as global ecommerce director highlights his continued impact on the fashion retail industry.
