Lidl is significantly expanding its plant-based product range across the UK, reacting to a noticeable increase in consumer demand.
- Demand for plant-based products at Lidl has risen by 12% over the past year, prompting the retailer to triple its range.
- The new range, named Vemondo! Plant Based, will debut in select stores this month, before becoming available nationwide by January.
- Lidl aims to offer market-leading prices for plant-based products, enhancing dietary options for its consumers.
- The retailer is committed to doubling the sales proportion of plant-based proteins, aligning with its sustainability goals.
In response to a 12% rise in demand for plant-based products, Lidl is substantially increasing its offerings in this category across the UK. This move underscores a growing consumer preference for plant-based foods and aligns with broader dietary trends.
Lidl’s new range, named Vemondo! Plant Based, will introduce 21 new products to the market. These products include a variety of plant-based alternatives such as burgers, sausages, mince, and nuggets. Initially available in select stores from this month, the range is set for a nationwide rollout by January.
Richard Bourns, Chief Commercial Officer of Lidl GB, emphasised the company’s investment in British farming to support future growth. He stated, “We’re becoming the first UK retailer to set specific plant-based protein targets, with a commitment to breaking down key barriers that currently exist, ensuring that more customers can afford to make healthy and sustainable choices.”
Lidl is dedicated to providing market-leading prices for its plant-based products, acknowledging the importance of affordability in encouraging dietary shifts. This strategy is part of their broader commitment to sustainability, including the aim to double sales of plant-based proteins compared to dairy alternatives.
In line with their sustainability goals, Lidl plans to gradually replace some animal-based products with vegan alternatives through 2025 and beyond. This initiative reflects a significant transition towards more sustainable food practices, catering to the evolving preferences of their customer base.
Lidl’s expansion of its plant-based range demonstrates its commitment to meeting consumer demand and sustainability targets effectively.
