Lookfantastic has launched its inaugural permanent store in Altrincham, Greater Manchester.
- The store, an extension of Lookfantastic’s online brand, aims to educate consumers about its beauty offerings.
- Over 90 beauty brands are available, including exclusive lines like Dr Loretta and Dr. Dennis Gross.
- A dedicated Beauty Bar will host monthly pop-up events and limited edition launches.
- Sustainability efforts are highlighted by an in-store recycling station.
In a significant development for THG’s Lookfantastic, the brand has inaugurated its first permanent store in Altrincham, Greater Manchester. This venture marks a strategic move to transition from purely digital interactions to providing a tangible retail experience, aiming to enhance consumer engagement with the brand’s extensive beauty repertoire.
The store showcases over 90 beauty brands, a selection designed to offer consumers a comprehensive choice. Notably, some brands are exclusive to the store, such as Dr Loretta, Espa, Perricone MD, Jo Malone, and Dr. Dennis Gross. These offerings illustrate the store’s commitment to providing unique beauty solutions.
The innovative retail space features a Beauty Bar which is intended as a focal point for monthly pop-up events, collaborations, and new product launches. This initiative aims to create a dynamic and immersive environment for beauty enthusiasts, offering them first-hand access to new trends and services.
Expert advice is readily available within the store from industry specialists and skincare professionals, ensuring customers receive informed guidance on products and treatments. This is complemented by the world’s first Color Wow salon and Dermalogica treatments, enriching the customer experience with bespoke services.
Sustainability remains a core focus. The store is equipped with a recycling station, reinforcing Lookfantastic’s commitment to environmentally responsible practices. This aligns with the company’s broader sustainability goals and its mission to reduce environmental impact through proactive initiatives.
The opening of Lookfantastic’s first permanent store is a strategic extension of its online presence, enhancing consumer connection through experiential retail.
