Louis Vuitton announces England footballer Jude Bellingham as its ‘Friend of the House’, blending sports and fashion.
- Bellingham participated in Pharrell Williams’ fashion show during Paris Fashion Week, cementing his relationship with Louis Vuitton.
- Louis Vuitton praises Bellingham’s style and sportsmanship, seeing him as a fashion icon among athletes.
- Pharrell Williams, the brand’s creative director, welcomes Bellingham and appreciates his charisma and achievements.
- Bellingham’s football journey includes successful stints with Birmingham City, Borussia Dortmund, and Real Madrid.
Louis Vuitton, the prestigious French fashion house, has appointed Jude Bellingham, an England international footballer, as its newest ‘Friend of the House’. This partnership marks a significant intersection of the sports and fashion worlds, reflecting the brand’s commitment to embracing diverse talents and styles.
Bellingham’s debut in Louis Vuitton’s sphere was marked by his attendance at Pharrell Williams’ inaugural spring/summer 2024 show in Paris, a key event during Paris Fashion Week. This collaboration was described by Louis Vuitton as a ‘union of style and sportsmanship’, highlighting the seamless blend of sporting excellence and high fashion aesthetics.
In expressing his enthusiasm for this new role, Bellingham stated, ‘It is such a pleasure to join the Louis Vuitton family. Since I was young, I have always been attracted to the house.’ He also expressed admiration for Pharrell Williams, with whom he looks forward to building a closer relationship.
Louis Vuitton lauds Bellingham for his unique flair and keen fashion sense, which aligns with the vision of dandy and personal expression in menswear championed by Williams. Pharrell Williams, appointed as men’s creative director in February 2023, stated, ‘I’m excited to welcome Jude to the house.’
Bellingham, at the age of 21, has already had an impressive football career. Born in Stourbridge, Dudley, he played with Birmingham City and Borussia Dortmund before transferring to Real Madrid in 2023 for €103m (£88.5m). During his first season, he became Player of the Season and helped Real Madrid secure La Liga and the Champions League titles. Additionally, he made notable contributions to England’s performances at the recent European Championships.
Jude Bellingham’s collaboration with Louis Vuitton underscores the synergy between sports excellence and high fashion.
