LVMH has confirmed the sale of Off-White to Bluestar Alliance, marking another chapter in the brand’s journey.
- The luxury streetwear brand was established by the acclaimed designer Virgil Abloh in 2012.
- Bluestar Alliance’s portfolio includes various renowned labels, enhancing its market presence.
- The financial aspects of the sale have not been disclosed to the public.
- Abloh’s legacy as a fusion of street culture with high fashion is set to continue under new ownership.
LVMH’s announcement marks a significant development in the fashion industry, as Off-White transitions to new ownership. Established by Virgil Abloh, Off-White has become synonymous with luxury streetwear, gaining a devoted following since its inception.
Virgil Abloh, who passed away in 2021, was celebrated for his innovative approach, blending street culture with high fashion. This vision continues to resonate and aligns with Bluestar Alliance’s core values, according to their CEO, Joey Gabbay.
Bluestar Alliance, known for its diverse brand portfolio, including Scotch & Soda, has expressed a commitment to building upon Abloh’s legacy. The acquisition is seen as an opportunity to honour and expand the cultural and creative foundations laid by Abloh.
Specific financial details of the Off-White sale have not been disclosed, maintaining discretion typical of such high-profile transactions. However, the strategic implications for Bluestar Alliance are clear, as it seeks to leverage Off-White’s established market position.
Abloh’s pioneering role as the first black artistic director at Louis Vuitton in 2018, along with his distinctive design philosophy, has left a lasting impact on both the brand and the wider fashion landscape.
The transition of Off-White to Bluestar Alliance is poised to perpetuate Virgil Abloh’s influential legacy within the fashion industry.
