LVMH Luxury Ventures has made a strategic investment by acquiring a minority stake in Swedish fashion brand Our Legacy.
- Founded in 2002, Our Legacy is renowned for its minimalist streetwear designs, attracting a global audience.
- The brand’s presence includes stores in Stockholm, Berlin, Seoul, and a single UK outpost in London’s Soho.
- LVMH aims to support Our Legacy’s expansion into new markets and physical store growth.
- This move aligns with LVMH’s strategy of investing in innovative streetwear brands, following past investments in Aimé Leon Dore and Madhappy.
LVMH Luxury Ventures, a division dedicated to nurturing small creative brands, has acquired a minority stake in the Swedish brand Our Legacy. This strategic investment aims to bolster the brand’s market presence and support its expansion efforts.
Our Legacy, which was established in Stockholm in 2002, has gained recognition for its unique approach to fashion. The brand combines elements of streetwear with tailored minimalist designs to create a distinctive aesthetic. This style has captivated a diverse audience internationally, reflected in its retail locations in Stockholm, Berlin, and Seoul, alongside a store in London’s Soho.
The acquisition is positioned to leverage LVMH’s portfolio, potentially facilitating Our Legacy’s entry into new geographical markets and enhancing its physical retail footprint. The investment underscores LVMH’s commitment to fostering brands that exhibit a blend of creativity and subtle sophistication.
Julie Bercovy, CEO of LVMH Luxury Ventures Advisors, described Our Legacy as embodying the essence of ‘quiet cool’ with its synthesis of contemporary minimalism and creative subversion. She highlighted the brand’s capability to integrate workwear and streetwear elements into functional yet elegant designs, emphasising artisanal finishes.
Historically, LVMH Luxury Ventures has demonstrated interest in innovative streetwear brands. Prior to the Our Legacy investment, the company invested in the US-based brands Aimé Leon Dore and Madhappy in 2022 and 2019 respectively, showcasing a consistent strategy of engaging with dynamic fashion enterprises.
This investment by LVMH signals continued interest in expanding its portfolio with unique and creative fashion brands.
