Majestic Wine is enhancing its retail footprint with a new outlet in Plymouth, strategically situated in The Range’s headquarters.
- The newly opened 4,400sq ft shop in Plymouth offers a selection of over 1,200 wines, as well as a variety of beers and spirits.
- This Plymouth location marks the sixth addition to Majestic’s portfolio this fiscal year, reinforcing its expansion strategy.
- Majestic Wine is also growing in other regions, with new store openings in Solihull, East Dulwich, and Brentwood.
- CEO John Colley emphasises a commitment to community engagement and experiential retailing as key components of Majestic’s business model.
Majestic Wine is making significant strides in its expansion strategy by establishing a new wine emporium within The Range’s head office in Plymouth. This strategic move aims to revitalise an underutilised 4,400sq ft space, transforming it into a retail hub that offers more than 1,200 wine options, along with a diverse range of beers, spirits, and non-alcoholic alternatives.
The Plymouth store stands as the sixth new establishment that Majestic has inaugurated this financial year, showcasing its ramped-up efforts in increasing its market presence. Such expansion is part of a broader plan to strengthen the retailer’s footprint and reach new customers in strategic locations. The recent openings in Solihull, East Dulwich, and Brentwood further underline this growth trajectory.
John Colley, CEO of Majestic Wine, expressed enthusiasm for the new Plymouth store, stating: “Plymouth is a city we’ve been targeting for some time as part of our expansion plans, so we are delighted to finally be opening our newest store here. Everyone at Majestic is looking forward to welcoming hundreds of new customers from the local community and sharing our award-winning wines and expert knowledge with them.”
Colley’s remarks highlight Majestic’s strong belief in the value of experiential shopping and community involvement, aligning with the retailer’s ongoing commitment to bricks-and-mortar stores. This approach is part of their broader strategy aimed at embedding themselves within local communities, particularly as the holiday season approaches and consumer demand increases.
Recent reports suggest a surge in demand for organic wine, a trend which Majestic Wine has capitalised on, with organic sales nearly doubling over the past year. This growth signals a strong consumer preference for sustainable product options, which Majestic has responded to by enhancing its organic selections.
Majestic Wine continues its strategic expansion, focusing on community and experiential retailing to drive growth.
