Majestic has teamed up with Just Eat, enhancing its on-demand service in response to growing consumer demand for quick deliveries.
- Customers can now access a wide selection of wines and spirits through the Just Eat app, with delivery as swift as 30 minutes.
- The collaboration initially began in 43 stores, with plans to expand to 177 locations across the UK by Christmas.
- This partnership complements Majestic’s existing rapid delivery agreements with other services like Uber Eats and Deliveroo.
- Majestic’s eCommerce sales contribute significantly to its revenue, with over 20% attributed to online sales in 2023/24.
Majestic has strategically aligned with Just Eat to bolster its on-demand delivery capabilities, responding to the increasing demand for rapid service amongst consumers. Shoppers now have the convenience of selecting from an extensive range of wines, including Champagne, Bordeaux, and Italian varieties through Just Eat. The offering includes premium spirits and beers, available for delivery in as little as 30 minutes. This fast and efficient service launched on 29 October in 43 stores, targeting major cities like London, Edinburgh, and Sheffield, with a full rollout expected before Christmas.
The partnership with Just Eat is part of Majestic’s broader strategy to enhance its delivery services, building on existing relationships with platforms like Uber Eats and Deliveroo. This strategic move is anticipated to attract more customers by offering flexible and timely delivery options.
The eCommerce arm of Majestic has shown significant growth, contributing over 20% to the company’s retail sales in the 2023/24 period. The Shop Local initiative has also seen success, providing real-time shopping options from local stores for either quick collection or next-day home delivery.
Maria Lopez, Majestic’s Commercial General Manager, expressed enthusiasm about the collaboration, stating that it allows them to meet customer needs more effectively through a rapidly expanding on-demand channel. She noted the appeal of flexible delivery choices offered by this partnership.
Amy Heather, Director of Strategic Partnerships at Just Eat, expressed similar sentiments, highlighting the increased options for customers, whether they’re shopping weekly or buying last-minute gifts. She praised the innovation driven by the partnership, emphasising its role in broadening consumer choice across the UK.
Majestic’s partnership with Just Eat represents a strategic expansion in its delivery capabilities, meeting increased demand for rapid service solutions.
