Mamas & Papas has achieved record sales, reporting £154.3m in the fiscal year ending March 2024, driven by a strategic expansion.
- The company experienced a 7.1% sales increase attributed to higher footfall from new and expectant parents in the UK and abroad.
- Significantly, there was a 48% boost in sales across its UK concessions, facilitated by expanded partnerships with major retailers.
- Profitability also improved, with a 27% rise in underlying profit and a 33% increase in pre-tax profit.
- Plans for continued growth include international expansion, bolstered digital capabilities, and extended product offerings for Christmas 2024.
Mamas & Papas, a prominent nursery and childrenswear retailer, has reported record-breaking sales figures of £154.3 million for the 12-month period ending 31 March 2024. This achievement is largely attributed to the company’s strategic expansion efforts. The retailer saw a 7.1% increase in sales, as new and expectant parents frequented their stores and concessions both in the UK and internationally.
The company experienced a remarkable 48% rise in sales through its 36 UK concessions. These concessions, which are strategically placed within major retailers like Marks & Spencer and Next, benefited from six new destinations and the full-year impact of 15 locations that opened in the previous year. Mamas & Papas operates 28 overseas concessions across Spain, Indonesia, and Thailand, illustrating their robust international presence.
Profitability metrics for Mamas & Papas have also shown positive growth. The company’s underlying profit, measured as adjusted earnings before interest, tax, depreciation, and amortisation, rose by 27% to reach £13.2 million. Additionally, there was a 33% increase in adjusted pre-tax profit, reaching £9.1 million, further highlighting the financial health of the retailer.
The retailer is actively focusing on international expansion and digital development. According to their Chief Operating Officer, the increased data capabilities are enabling the company to provide tailored support to parents, enhancing customer engagement significantly. The strategy is to become even more accessible and appealing to a broader audience across the UK and globally.
Looking ahead to the Christmas 2024 season, Mamas & Papas is broadening its product range to include gifts and toys. This is part of their ongoing efforts to capture more market share and continue the momentum of growth they have built over recent years.
Mamas & Papas is poised to continue its upward trajectory with strategic international and digital expansions, ensuring it remains a key player in its market.
