Mango reinforces its global presence with new ecommerce leadership and strategic market expansion.
- Marlies Hersbach has been appointed as the new ecommerce executive director at Mango.
- Her role is pivotal in executing Mango’s online business strategy as part of its 2024-2026 plan.
- Mango aims to enter 12 new markets, significantly expanding its online reach, especially in Africa.
- This move aligns with Mango’s ambition to achieve revenues exceeding €4 billion by 2026.
Mango, a prominent Spanish fashion retailer, has appointed Marlies Hersbach as its new ecommerce executive director. Hersbach, previously the international retail director for Mango in France, assumes this new role to strengthen the company’s ecommerce division. Her appointment comes into effect on 2 September, marking a significant step in Mango’s strategic plan aimed at enhancing its global online business presence.
In her new capacity, Hersbach will be responsible for the development, leadership, and execution of Mango’s online business strategy. This move is a crucial component of Mango’s 2024-2026 strategic business plan, which targets achieving revenues of more than €4 billion by 2026. Hersbach’s expertise in international retail is expected to be a substantial asset in Mango’s ambitious growth plans.
Mango is expanding its ecommerce operations into 12 new markets, a move that will principally focus on regions in Africa, including Angola, Belize, Brunei, Equatorial Guinea, Gabon, Gambia, Honduras, Laos, Mongolia, New Zealand, Papua New Guinea, and Togo. This strategic expansion enhances Mango’s international presence and aligns with the company’s long-standing goal of global reach.
Elena Carasso, online and customer director at Mango, stated: “Mango’s entry into 12 new countries reinforces its international presence and brings our value proposition and passion for fashion to new markets.” The company aims to make its online sales channel accessible worldwide, currently available in 25 languages and operating in over 120 markets.
In July, Mango reported a record half-yearly revenue exceeding €1.5 billion, achieved in the six months ending 30 June 2024. This financial milestone underlines the retailer’s robust digital commerce strategy, highlighting its ongoing investment in expanding and optimising its ecommerce capabilities.
Mango’s targeted ecommerce expansion reflects its strategic focus on increasing global market presence and achieving substantial revenue growth by 2026.
