Matalan, the value clothing and home retailer, expands its third-party brand portfolio with over 20 new additions.
- Following previous brand introductions in December 2023 and April, the new lines include popular names like French Connection, AX Paris, and Totes.
- The retailer’s strategy focuses on becoming a ‘one-stop-shop’ by offering a diverse range of fashionable and relevant brands.
- The addition includes categories across womenswear, menswear, homeware, and nursery products.
- Ali Jones, Matalan’s chief customer, emphasises the positive reception and strategic importance of new brand integrations.
Matalan, a well-known value clothing and home retailer, is set to enhance its market offering by expanding its third-party brand portfolio. The company has introduced over 20 new brands to its roster, as part of a strategic move to broaden customer choice and modernise its offerings. This expansion follows the recent addition of 10 new brands in December 2023 and 17 more in April, signalling a focused effort to strengthen its brand diversity.
The latest additions to Matalan’s lineup include well-recognised names such as French Connection, AX Paris, and Totes. The retailer’s decision to introduce these brands is pivotal in meeting the demands of customers seeking more variety and contemporary fashion options alongside the core Matalan collections.
Additionally, Matalan has enriched its womenswear range by incorporating brands like AX Paris, Urban Bliss, and Gini London. In menswear, French Connection, Tokyo Laundry, Crosshatch, and Duck & Cove are now part of the offerings, providing more options to fashion-forward male customers.
For homeware, Matalan has brought in a range of brands, featuring ValueLights, RU Comfy, and Asiatic Rugs. Furthermore, the nursery segment has been enhanced with the inclusion of lines such as Hauck and Ickle Bubba, catering to families and new parents seeking stylish and practical choices.
Ali Jones, the chief customer and omnichannel officer at Matalan, stated, “This is our third drop of new online brands since Christmas, which is testament to how well they have been received by Matalan shoppers who we know are on the hunt for more choice and newness when they visit us.” Such statements underscore the strategic alignment of this brand expansion with Matalan’s objective to position itself as a comprehensive retail destination.
Matalan’s strategic expansion of third-party brands reinforces its commitment to providing a varied and contemporary shopping experience for its customers.
